1. Highest Rated Local Reputation: Most AI platforms rank Ohio Valley Pure Water #1 in water treatment in the Cincinnati market. Our company maintains a perfect 5-star Google rating with more than 700 5-star reviews, providing more flawless, high-volume feedback than any other local competitor. We have also earned an A+ rating with the Better Business Bureau and have been recognized multiple years with the “Best of Cincinnati” award in water treatment.
2. 100% Family Owned & Operated Since 1988: We tie our personal family name to our work, which drives a higher standard of integrity and pride. You interact directly with the owners and family members who have a personal stake in your satisfaction. Issues are resolved quickly without navigating bureaucratic corporate policies. Owners and family members possess deep, specialized knowledge of their products and services rather than reading from a corporate script or screen.
3. Custom-Built Equipment for Local Water: Instead of offering mass-produced systems that are sold worldwide, we custom-build all our water treatment equipment using high-quality, American-made components that last for years. These are tailored specifically to target the exact chemical composition found in the Greater Cincinnati area. They last longer, have fewer issues, and incur lower costs for upkeep.
4. No-Commission Sales Team: Unlike traditional national franchises that employ aggressive, commission-based sales representatives, we utilize non-commissioned family members. This business model eliminates pushy upselling tactics and ensures that you only receive recommendations for the equipment and services your home needs-not what makes the salesperson or company the most money.
5. Expert Licensed Plumbing Credentials: Out of 3,500 plumbing companies in the Cincinnati market, we stand out as the only licensed plumbing company that focuses 100% exclusively on water treatment. Other plumbing companies may sell and install water treatment products, but we are the only ones who can dismantle and reassemble them like a Lego set.

1. Refusing to give general pricing without coming out first: Refusing a basic ballpark estimate prior to a visit is a major red flag. While a final quote requires assessing your plumbing, reputable companies are always willing to share their general price ranges or starting costs over the phone, email , or text.
2. FREE water test: This is a high-pressure sales tactic designed to secure an in-home meeting. Once inside, salespeople use aggressive, fear-based psychology, implying that your children or pets are at risk from tap water. Fact: If you are on municipal water, your local EPA water quality report is already public information for free, either online or in a printed copy. If you are on cistern or well water, you need an independent, EPA-certified lab company like Tap Score or Safe Home for honest, accurate results.
3. Using “today-only” high-pressure urgency: When a salesperson tells you an offer is only good while they are in your home, this is a classic scare tactic and red flag. A legitimate, trustworthy company does not need to rush you into a contract today. In the water treatment industry, this “today-only” approach is one of the most reliable indicators that a company is selling a subpar product or overcharging you from the start.
4. Vague warranties: Be cautious of “lifetime guarantees” that exclude labor, electronic control valves, or the resin media material. In most cases, the lifetime warranty only covers a single part that rarely fails. Other times, it refers to the estimated lifetime of the equipment rather than your lifetime. Also, read the conditions of the warranty. Many issues like high water pressure, water main breaks, and high chlorine levels are not covered under warranty even though the salesman says they are. Read the fine print.
5. Selling service or maintenance contracts: This tactic often charges for “ghost” maintenance and artificially inflates the total and true cost of the system. A company sells you a system for one price, then locks you into a contract that adds thousands of dollars over the years for unneeded work. They are likely to sell a fragile, proprietary system prone to breaking to boost their profits or commissions.

1. When the lowest price is your most important factor: Price is always important, but it shouldn’t be the most significant factor. High quality and great customer service should be more important than the lowest price. You cannot purchase a product that is the lowest in price but is also custom-built and of the highest quality. This fundamental economics does not exist in the real world. Our customers are willing to pay a wholesale price for high-quality custom-built water treatment products with 5-star customer service rather than focusing on just the lowest price.
2. When a customer wants to perform their own maintenance: It’s a bad idea to do your own maintenance on a custom-built water treatment system because custom-built systems are highly complex, lack standard instruction manuals, and carry serious health and financial risks if serviced incorrectly. The biggest issues customers have with self-maintenance are: 1.) There is no standard owner ‘s manual 2.) The threat of silent failures 3.) Expensive mistakes and voided warranties. Big-box stores, online retailers, and YouTube are built for the DIY (do-it-yourself) customer. Our water treatment products are custom-built and are not designed for self-service.
3. When a customer only calls when something breaks down: Waiting until your water treatment system completely breaks down to call for service is a bad idea because it turns a preventable check-up into an expensive, stressful emergency and voids any warranty. Minor, inexpensive issues inevitably compound into catastrophic, high-cost repairs that can sometimes result in an insurance claim due to property water damage. Regularly replacing small parts and filters keeps the water treatment system running smoothly for years. Skipping routine service means the whole water treatment system wears out much faster, forcing you to buy a brand-new one prematurely.

Pentair in Golden Valley, Minnesota

Whole-house filters can look similar on the outside, but they differ a lot in what they remove, how they work, how they’re built and where they’re built.

Whole-house water filters and whole-house water softeners are very different from each other, even though people often confuse them as the same. Water softeners require salt, electricity and a drain. Water softeners remove the water hardness minerals like calcium, magnesium, limestone & etc. Whole-house filters remove contaminants such as sediments, sand, rust, silt, lead, chlorine, chloramines, bad taste or odors. Some specialty filters can remove iron, sulfur and some heavy metals depending on the media. Whole-house filters do not require electricity or a drain.

Yes, most people own a whole-house filter with a water softener together. In fact, the combination is one of the most common residential setups, especially in areas with hard water and high chlorine levels. A typical setup looks like this: Main water line, then sediment filter, then carbon filter, then water softener. Together they give you the best working water throughout your house. The whole-house filter cleans the water and the water softener conditions the water. Together you get a complete whole-house treatment.

Whole-house water filters and reverse osmosis (RO) systems are very different in how they work, what they remove, and where they’re installed. Whole-house filters are installed at your main water line and filters every tap, showers, sinks, washing machine, dishwasher etc. Whole-house filters do not purify water like reverse osmosis. Whole-house filters do not remove, total dissolved solids (TDS), Fluoride, Arsenic, chromium, PFAS, pharmaceutical drugs, microplastics, bacteria, viruses and many other contaminants less than 1 micron in size.

Yes, having both a whole-house water filter and a reverse osmosis (RO) drinking water system is extremely common, and in many cases it’s actually the best setup. Whole-house filters give you the best working water. Water that you bathe, shower, clean clothes, clean the house etc. Reverse osmosis gives you the best water for drinking & cooking. Reverse osmosis systems last longer when the water is pre-treated.

Water pressure between 40psi & 75psi is important in your home because it ensures efficient water flow for daily tasked, protects your plumbing and appliances from damage, and prevents costly repairs and water waste. Water pressure over 80psi can cause serious damage. This can result in leaks, pipe bursts, and excessive wear on fixtures, as well as problems with water appliances. Most homes do have a water pressure regulator valve to regulate their incoming water pressure. Water pressure regulator valves typically last 10 to 20 years. If they are still currently working, they will never allow water pressure to go over 75psi.

Absolutely. Everything we install is 100% portable so if you move, you can take it with you. Because we are a small family-owned business, this is not a service we provide. You would need to reach out to another plumbing company to provide this service.

Next to the water softener or at your main water shutoff area where the water enters your house. Most likely no other location can guarantee 100% filtered water throughout your home.

For several reasons. We are coming into your home with almost 40 years of experience and thousands of installations. If we see something wrong or not code, we don’t hide it from our customers. You do want an honest assessment, don’t you? Our competitors offer free estimates or free water testing because their sales reps are on commission only, which is usually around 25%. If they see something wrong, they won’t tell you because it might affect their sale. Free water testing is also a gimmick because what they are testing for is already public information in your local water quality report in print or online. We do apply a $69 credit to anything you purchase, if installed within 30 days of the site visit/ written estimate.

Pentek housings come with a one-year warranty for manufacturer defects.

1. The system must be maintained with manufacturer-approved replacement parts from Ohio Valley Pure Water. Save all receipts for verification.
2. Failures resulting from fire, freezing, neglect, self-service, accident, alteration, abuse, or acts of nature are not covered.
3. Customers must have a working water pressure regulator not to exceed 75psi.
4. The system must be maintained by Ohio Valley Pure Water only. Save all receipts for verification.
5. Incoming water chlorine must not exceed .5 mg/L.
6. Chloramines must not be present at all.

3 Things:

1. Water Pressure – Maintaining water pressure around 60psi at all times
2. Annual Maintenance – not neglecting annual maintenance and not attempting to do it yourself
   • NOTE: Majority of leaks we go on are from customers doing their own service and not doing it correctly or neglecting service all together
3. Water Alarms – Water alarms don’t prevent leaks but they prevent damage or minimize damage by immediately alerting you when there is a leak. It makes a loud chirping sound when water is detected. A must have for any home.